Embracing Social Media

In today's day and age, it is important to take advantage of social media, both the good and the bad. JD Rucker emphasizes this in his blog post titled "Don't Fear Your Customers on Social Media- Embrace Them!" In his post Rucker discusses how some people and businesses fear social media because they do not want to be portrayed in a bad light or have people discussing them negatively for other customers to see online. Rucker says that no social media presence at all  is worse than a negative one. He goes on to talk about some of the world's most beloved brands including Disney, Apple, and Amazon. He says that no matter how big and popular your brand is and how much people love it, there are always going to be haters out there. Social media is a voice for people to discuss their likes and dislikes about different brands and specific products. Rucker says that instead of trying to hide and cover up bad press for a brand or product, social media gives marketers the chance to address consumer's specific issues. If anything, the Applebee's social media controversy not too long ago demonstrates just that. By trying to delete comments and hide the issue, Applebees made the situation ten times worse. If marketers take Rucker's advice and use social media to their advantage and work on turning negatives into positives with good, constructive customer service, they will most likely see positive outcomes in the future.