By now, most of us who have television, internet, or any access to social media, are familiar with Jennifer Lawrence's big fall prior to receiving her Oscar for "Best Actress," this past week. "The Fall Heard Around The World," as many bloggers and social media guru's have been referring to it, caused a social media uproar the moment it occurred. Jennifer Lawrence's Oscar moment was the second most tweeted about event during the Oscars, with 71,600 tweets (most which pertained to her fall). After getting up, Jennifer Lawrence graciously accepted her award, and even laughed and made fun of herself.
Flash forward to the day after the Oscars and social media is blowing up with Jennifer Lawrence mentions, tweets, memes, pictures, and trending videos on both Facebook and YouTube. After the Oscars ended, Jennifer Lawrence did an interview backstage where she answered questions of all sorts from interviewers about everything from what she did to get ready prior to the Oscars, to her "Award Winning Fall." This backstage footage video was one of the most popular videos trending after the Oscars. Would this video have been as popular if people were not already on YouTube searching for links to the video of her fall? Probably not. Throughout the video, Lawrence's honest, down-to-earth personality, really shines, giving fans (as well as those who might not even know who she is at all), a glimpse into the person behind the celebrity.
Because Lawrence handled the situation gracefully, she was able to turn an unfortunate mishap into one which boosted her social media popularity among fans and people of all ages. Had she handled the situation poorly, or reacted inadequately, the situation might have had a detrimental effect on her reputation or likability. This event just goes to show us how fast people take to social media when blunders like this occur, and how a celebrity's reaction can make or break their reputation thereafter.
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