Social Media Brand Attributes

Social media blogger Heidi Cohen has a lot to say when it comes to one's social media brand on the internet. In her article on January 17th, titled "35 Brand Attributes to Consider," she gives 35 different tips to consider in order to make your presence best known to followers via social media. Some important tips include watching your blogging format, making the most of your brand name and brand voice, and also making sure you have a prominent/unique brand story. According to Cohen, people pay more attention to a story then a bunch of facts. Fans and followers like to have something tangible and memorable to relate to, and a good story is a crucial way to separate yourself from other bloggers and the millions of social media users. This story can be more personable and related to the founder's history or background, or it can be the story of the founder's company/platform and how it came into existence. Regardless, the story is crucial to differentiating a person/company on social media. I think Cohen makes some very good points in her blog. I have personally noticed that I pay more attention to people on social media that I can relate to more because I connect with their personal stories, or have a a better connection with. Social media is all about connecting with others you feel you have something to gain from because you share certain things in common. I think this is the most important strategy to consider when trying to make the most of blogging or social media in general.